Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environmentSpare a thought for today’s marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen Africa managing partner.
Read more… | Send to a friend

Click here to discuss this article.

Leave a Reply